Déjà started with frustration— as someone with acne-prone skin, I could never find a routine that worked for me the way I hoped. I was always giving in to the temptation of some new cream that promised to finally give me the clear, worry-free skin that has eluded me since I turned 13. Furthermore, I was concerned about bombarding my skin with chemicals, and what the longterm outcomes of my war on blemishes could be.

I began looking for other ways to clear my skin other than new chemicals. Removing some of the products I was using, cleaning up my diet, and sleeping more made a difference. I also found the "towel method" thanks to a skincare forum— I tested it, and began to wake up with fewer blemishes. Sleeping on a fresh towel every night, however, was pretty uncomfortable and made for a lot of laundry. And I hate doing laundry.

I thought there had to be a better way to sleep on a clean pillowcase every night without doing a crazy amount of laundry. Equipped with the sewing machine I've kept close since elementary school, I created the first version of the Déjà Pillowcase. Turns out many people had the same struggles as I did!

I'm so happy to be able to make great skincare a bit easier for so many wonderful people.

Kelsey McLeod

Founder of déjà skincare

Kelsey McLeod Founder of déjà skincare holding french bulldog

Icons on the "Learn More" page are created by Ryan Speziale, Yu luck, Andres Meneses, and Dairy Free Design.