We’re making the case for good habits.

We’re making the case for good habits.

Just a once-a-week wash for a lifetime of better skin—we’re helping make good habits easy, elevating nighttime routines with a unique, design-based approach to skincare.

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  • Reduces Acne

    We spend 8 hours each night with our face on a pillowcase— if it's not clean, it can trigger acne. Déjà makes it easy to sleep on a clean surface every night, for clearer skin. 

  • All Natural

    Too many skincare products contain questionable ingredients. Déjà has just one, soft cotton. Fits seamlessly into your routine.  

  • Made to Last

    Déjà is one of the few skincare products that doesn't need refilling every few months. Our pillowcase lasts for years— making it one of the most cost-effective solutions out there.  



A game-changing skincare essential, the déjà pillowcase is uniquely designed to help make good skincare habits easy, lighten your laundry loads, and prevent acne breakouts in a whole new way. 

No longer lose sleep over acne-causing bacteria, pore-clogging oils, and the build up of skin-irritating product residue found on normal, regularly unwashed pillowcases. With déjà, you can make every day a fresh start for your skin (without the extra laundry). Created with multiple “pages” that you turn each night, déjà provides a total of 8 nights of clean sleep with just a once-a-week wash.

We’re perfectly natural skincare that works. Elevate your skincare routine with déjà, and give yourself the beauty sleep you deserve, night after night.

  • Free US Shipping & Returns - try something new risk-free
  • Soft 100% cotton sateen 

Why déjà?

one of the most cost-effective skincare products out there

The déjà pillowcase is made to last, unlike topical creams which you need to buy over and over again. Even drugstore treatments end up being very expensive. Improve your skin without breaking the bank.

complements any skincare routine

Whenever you’re adding a new item to your skincare routine, you need to make sure the chemicals don’t interact negatively with each other. Because the déjà pillowcase doesn’t involve any chemicals, it can be added easily to any routine, boosting its effectiveness.

feels amazing

You know that feeling when you’ve just washed the sheets? Get that every night with the déjà pillowcase.

makes good habits easy

Things that we know are good for us can be difficult to turn into a habit (like flossing.) The easier it is to do it, the more likely we are to stick with it! The déjà pillowcase makes it simple to sleep on a clean surface each night (even if it’s a late night and you were too tired to floss.)


How does the déjà pillowcase prevent acne and improve skin texture?

When you sleep on a traditional pillowcase without laundering it, you are exposing your skin to bacteria, oil, product residue and dust. These build up each night, and get rubbed into your skin as you sleep. This aggravates acne, clogging pores and triggering sensitive skin. The déjà pillowcase gives your skin a chance to rest and heal, by making it easy to sleep on a fresh surface every night.

How long can I go without washing the déjà pillowcase?

We recommend washing the deja pillowcase after 8 nights of rest. This means your face never rests on a surface that has already been exposed to your skin's oils.

How should I care for the déjà pillowcase?

The déjà pillowcase is machine washable and dryable. Please be aware of the detergent you use— some may have chemicals and fragrances that are irritating to your skin. Fabric softener in particular sticks to the surface of fabric, and can clog pores. Dryer sheets can have the same effect.

What is the déjà pillowcase made of?

The déjà pillowcase is made of 100% cotton. We chose this fabric for its breathable properties, soft feel, and longevity. We chose not to use silver ions or essential oils on our fabric, as these wash out over time, and we were concerned with potential health and sustainability issues. Instead, we stuck to a completely natural approach.

Is the déjà pillowcase comfortable?

Very! The déjà pillowcase feels like a regular pillowcase as you sleep. And, you get to have that amazing fresh-sheet feeling each night.

How many “pages” does the pillowcase have?

The déjà pillowcase has 3 pages, and one inner pillowcase. After the first 4 nights, flip the pillowcase to get an additional 4 nights of clean sleep.

I sleep on a silk pillowcase— is the déjà available in silk?

Yes! We've just launched our pre-order here